On Monday, Diageo (, the British spirits company that owns the brand, announced the development of a paper-based spirits bottle made from sustainably sourced wood. The plastic-free packaging is expected to debut early next year. )
Diageo’s bottle was developed as part of a partnership with venture management company Pilot Lite. The two launched Pulpex Limited, a sustainable packaging technology firm that is also working with businesses such as Unilever ( and )PepsiCo ( on paper bottles, )Diageo said Monday in a press release.
In beverage packaging trends, paper is in fashion as brands seek to curb plastic use. Diageo, which has committed to reduce its reliance on plastics — including doing away with plastic rings on its Guinness cans — and increase the recyclability of its bottles, said the paper-based bottle will help the company meet sustainability goals set by the United Nations.
Late last year, Danish beer company Carlsberg unveiled prototypes of a sustainably sourced wood fiber bottle for its pilsner. Pernod Ricard (-owned votdka brand Absolut, )L’Oreal ( and )Coca-Cola ( are also working on similar efforts. )